What is RSS - For Marketers?

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher.

It allows you to get your content delivered to end-users, without the fear of spam filters stopping your messages, and to other "content consumers" (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again .

While achieving not more than marginal penetration, its usage is growing with astounding speed.

Read the rest of the article What is RSS - For Marketers?