RSS - Really Simple Subscriptions

Let's face it. Spam is now rampant on the Internet. And spam blockers make it extremely difficult for legitimate publishers to get their newsletters, ezines, or other announcements through to people who have actually requested it!

And because many people have overloaded inboxes from the spam mess - many of them are now afraid to sign up for anything else.

They just don't know if their address will be kept completely private. If a "newsletter" is actually going to be a full fledged sales flyer constantly hounding them.

Email addresses have become a lot like phone numbers actually. People guard them zealously because they're afraid of getting slammed with junk.

And it no longer matters much if you offer a free bonus incentive. Those are a dime a dozen these days and unfortunately many of them aren't worth the time it takes to download. So getting loyal subscribers is just not easy to do anymore.

But you see, RSS changes that. When a website offers an RSS feed, that means anyone can subscribe to the site anonymously! RSS puts the full power into the hands of your readers.

Read the complete article: RSS - Really Simple Subscriptions