Using RSS For Marketing

This article from Clickz.com talks about the challenges publishers and marketers face while switching from email to RSS as a mode of publishing.

If you are concerned about false positives, are serious about opt-in, and have content your customers or prospects want, take a look at RSS. The barriers to entry are low, and the potential return is high, says the author, Jeanne Jennings.

To get people to opt in to your marketing messages, must-read content is essential, she advises. Promising discounts and special promotions may work in some instances (consumer packaged goods and other frequent or repeat purchase items come to mind); in other cases you'll need more compelling messages to motivate readers to receive your RSS feed.

One of the best resources on using RSS in marketing is actually a free PDF report from MarketingStudies.net called The Marketer's Introduction to RSS Content Delivery Power, and it covers the following topics.

• What is the internet marketing reality of 2004?
• The Question of further e-mail usefulness
• The e-mail delivery model
• Is RSS the solution?
• Will RSS replace e-mail?
• What RSS actually is?
• How RSS works?
• Key benefits of using RSS
• Key Disadvantages of using RSS
• The RSS push vs pull
• Key RSS business uses
• Why should you care?