Yahoo RSS Upgrade Goes Live

Yahoo Inc. has gone live with its upgrade of its personalized home page service that focuses on aggregating news feeds.

As part of its site revamp, Yahoo Inc. further embraced XML syndication technology by mixing feeds from Weblogs and other sites more prominently into its My Yahoo service.

My Yahoo supports both the RSS (Really Simple Syndication) and Atom formats, which are commonly used among bloggers and news sites.

Instead of navigating among specific content modules such as Yahoo News categories, users can customize My Yahoo by searching across 150,000 types of content coming from Yahoo as well as syndication feeds from external publishers.

The search index and directory also grows as users choose to manually add other RSS feeds through an option to subscribe by entering a feed's URL.

Yahoo also began a program early in the year where Web publishers could include "Add to My Yahoo" links and buttons to their sites so users could automatically subscribe to feeds.

Yahoo also launched a new page, rss.yahoo.com, dedicated to explaining and answering questions about RSS for consumers and publishers.