Get the Blogger's Edge - Free Report

I came across a really neat report by Paul Short called "The Blogger's Edge: How To Use Weblogs as Marketing Tools"

Here's the list of topics covered in the report

1. Introduction: Weblogs as Marketing Tools
2. Establishing Trust & Credibility
3. Instant Feedback mechanism
4. RSS as an Alternate Communication Method
5. Blogs as a Natural SEO Tool
6. Promoting your Blog
7. Your Opinion Counts
8. The Big Wrap Up

It's a fantastic introduction to blogs from a marketer's point of view.

Download it free with my compliments ;)

"The Blogger's Edge: How To Use Weblogs as Marketing Tools"